When it comes to merging luxury aesthetics with streetwear sensibility, few brands have done it as seamlessly as October’s Very Own (OVO) — the lifestyle label founded by Drake, Oliver El-Khatib, and Noah “40” Shebib. Among OVO’s most recognizable pieces, the OVO hoodie stands as an emblem of modern street fashion, Toronto pride, and quiet luxury. https://octobersveryown.co.uk/